There are a number of the factors of the food truck industry that make. We also added a full tutorial mode, which guides users through the interface in a game-like manner familiar to students who play mobile games regularly. Discuss what factors of the food truck industry make quantitative analysis valuable. Feedback from this prototype allowed us to fine tune both the design and the model while the development of the final simulation user interface was completed. In the development stage, we first built a prototype to test with students at Harvard. In this online simulation, students try to run a successful food truck in the city of Boomtown.

We needed to develop the pros and cons of various selling methods and locations in the game, and ensure that these were communicated clearly to students while still allowing plenty of opportunities for individualized exploration. A business in the market that sells a product or service similar to yours. Rival business competing for the dollars your target market spends. What customers are willing to spend money on, and how much they are willing to spend. With profits in the surplus of 6 billion in year, and a worldwide headcount of about 100,000, it was the company that many Worlds wanted to end up being an employee of. Psychological characteristics of consumers such as attitudes, beliefs, and personalities. In particular, this simulation required a responsive design - one that provides the same interactive experience for mobile phone and desktop users.Īt the same time, our modeler began working through the intricacies of how the model could drive student behavior in the simulation. Managing risk & reward and the food truck challenge. 'New Venture Simulation Food Truck Challenge' was one of World's upper IT services corporations, with workplaces in numerous locations around the globe. We began with an outline, a rough backstory, and some ideas on how the model should work from Professor Roberto and Harvard Business School Publishing.įrom there, we dove into the design phase, creating user flows, layout ideas, and mockups.

Harvard food truck challenge answers